Furn Object
UX/UI / Development with Liquid, JS for Shopify E-commerce Furniture Brand
E-commerce
Shopify
Furniture
Front-End
Product Development
Startup
About the client
FurnObject is a specialized e-commerce platform launched by the founders of the Binar architecture studio, offering custom-made furniture and architectural fittings. The brand focuses on high-end, contrasting material combinations—blending cold metal with warm wood and soft textiles.
Unlike mass-market retailers, FurnObject provides unique, design-led pieces that require a sophisticated presentation. Overall, the platform serves as a digital showroom where functionality meets art, allowing customers to configure and purchase exclusive interior elements with confidence and ease.
Challenges
Transitioning from a service-based architecture studio to a product-based retail model presented significant operational challenges. Previously, sales were handled through manual feedback forms on the Binar website, creating a bottleneck that limited scalability and visibility.
The lack of a dedicated catalog meant customers couldn't easily browse or customize products, leading to a disjointed user experience. The primary challenge was to build a standalone e-commerce ecosystem that automated these manual processes while maintaining the strict visual standards and premium reputation of the parent brand.
Solution statement
To create a comprehensive solution for FurnObject, we followed a systematic approach that encompassed UX research, visual design, and e-commerce development. Our primary focus was on decoupling the furniture sales from the architecture site to give the product line its own stage.
Our decision involved a thorough analysis of the purchasing flow for custom furniture. We developed a customized plan that integrates a visually rich catalog with a robust order management system. This allowed us to automate the sales funnel, replacing email chains with a streamlined checkout process. We ensured visual continuity with Binar, using a design language that highlights the textures of metal and wood.
So a team with diverse skills in e-commerce logic and brand identity worked collaboratively to ensure the store performs flawlessly. This includes front-end development that showcases the tactile quality of the materials, ensuring the digital shop feels as premium as the physical furniture.
Founder at Furn Object
he team transformed our side project into a fully functioning business. We moved from answering endless emails to watching orders come in automatically. The website perfectly captures the aesthetic of our furniture—it’s clean, textural, and functional. It’s not just a store; it’s an extension of our design philosophy.
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