Shelest
Web Redesign Concept for premium SPA Resort
HoReCa
Landing Page
Product Design
Figma
About the client
Shelest is a premium suburban SPA complex located near Kyiv, offering a sanctuary for relaxation, wellness, and high-end hospitality. The project focused on developing a strategic commercial proposal and a comprehensive UX/UI redesign for their corporate website.
The goal was to align the digital experience with the physical luxury of the resort, providing potential guests with a seamless journey from initial discovery to room and service booking. Overall, the Shelest project is a showcase of how data-driven design can transform a corporate site into a high-converting sales tool.
Challenges
The existing platform suffered from significant UX friction and an unintuitive interface, which directly impacted booking rates and customer decision speed. Navigation was overly complex, making it difficult for users to find specific SPA services or complete the reservation flow.
Furthermore, the visual language (UI) had become outdated and no longer reflected the brand’s premium positioning or modern standards of digital communication. The challenge was to identify these hidden pain points and present a compelling business case for a total overhaul that would eliminate technical errors and aesthetic misalignment.
Solution statement
To provide a transformative solution for Shelest, we initiated the project with a deep-dive UX audit to pinpoint exact drop-off moments in the user journey. Our primary focus was on simplifying the decision-making process by removing cognitive load and streamlining the booking funnel.
Our decision involved creating a comprehensive commercial proposal backed by interactive prototypes of the new interface. We modernized the UI following strict functional rules, prioritizing readability, high-quality visual storytelling, and emotional engagement. We developed a customized navigation map that allows users to access key services (SPA, restaurant, hotel) in fewer clicks. By focusing on mobile-first optimization, we ensured that the luxury experience is maintained across all devices.
So a team with diverse skills in UX auditing and high-end UI design worked collaboratively to demonstrate the tangible value of the redesign. This included a complete visual refresh that uses whitespace and typography to reflect the calm and tranquility of the physical SPA complex.
Kristian
Product Designer at Razom
Collaborating with them on the Shelest project was impressive. They took full ownership of the UX audit and delivered a pitch-perfect proposal that clearly mapped out the redesign strategy. Their ability to pinpoint complex usability issues and translate them into clean, high-converting UI solutions made the entire team’s workflow much more efficient. A truly reliable and strategic design partner.
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